March 2010 Designers > 442 McAdam

From the runway to the red carpets, 442 McAdam is available in select stores across Canada. Recognized by the signature bronze emblem found on every bag and luxury leather in rich colours and textures, 442 bags are the must-have accessory this season. Launched in Calgary in October 2008 by designer Sarah Shell, the brand has recently moved its headquarters to Toronto and along the way attracted a following of fashionistas and local celebrities alike. Recent Canadian A-listers include Ivana Santilli, Amanda Brugel, Lisa Ryder, Natalie Brown and Tanya Kim!Made of 100% genuine cowhide leather, the line includes oversized bags, travel bags, and clutches, with a design that fuses luxury and practicality.

Designer Sarah Shell returned to her roots in Canada after spending several years in New York’s fashion industry. After earning her degree in Biology at McGill University, Sarah attended Parsons School of Design where she graduated with a degree in Fashion Design. While in New York, Sarah designed for Club Monaco, and then focused on buying/merchandizing at Gucci North America. It was here that she gained her appreciation for well-made luxury bags. During this time, Sarah also worked directly with designers such as Catherine Malandrino, Yigal Azrouel, and BCBG Max Azria, for a number of seasons of New York Fashion Week shows.

www.442mcadam.com/